jeff carmack, austin, writer, freelance writer, humorist, newspaper journalist, texas, humor writer, central texas jeff carmack, austin, writer, freelance writer
texas, humor writer, central texas
   
  I have seen the future – it’s wearing Spandex, and it ain’t pretty
June 29 , 2007

I have seen the gym of the future – you may now gouge out my eyes. Please.

The gym of the future will feature all the usual stuff you expect to find in a gym – free weights, weight machines, treadmills and stationary bikes. To appeal to the aging Boomer generation, it will also include classes in yoga, tai chi and Pilates.

And if Nifty After Fifty, a fitness center for the older set, is any indication, tomorrow’s gym may also feature oxygen tanks, defibrillators and maybe even an attending physician.

As America continues to age (and sag), more and more gyms are turning down the volume and the tempo, and trying to lure a more … uh … mature clientele.

According to a recent news article, gyms today are trying to attract more than young hard-bodies. Sheldon Zinberg, 74, who opened Nifty After Fifty last year, said, "As we get older, we're sort of intimidated about going into a 25,000 square-foot gym with rock music and people in tight leotards and muscle bulging from every aspect of their tank shirts."

I go to a gym, and plenty of the people I work out with are around my age (I’m 52). I see lots of tight leotards and bulging tank shirts. But at my age, this is usually not a sign of fitness. Let’s be honest – on most of these folks, a circus tent would be tight. And what’s bulging out of those tank shorts isn’t brawn – unless there’s a muscle named lardius maximus.

Keith Wrightington, who runs a gym for older folks called FitWright, said that his clients "are not in it for the same things as the 35-year-olds." He’s right, too. For example, I go to the gym three times a week but I’m not trying to build biceps that will rip my t-shirt every time I scratch my head (which I do a lot). I just want to be fit enough to carry the groceries from the car to the house without pulling a muscle.

This trend of sweatin’ with the oldies is a potential goldmine. The oldest of the Baby Boomers – those of us born between 1946 and 1964 – started turning 60 last year. In less than 25 years, there will be more than 71 million 65-year-olds; that’s twice as many as there were in 2000. And seniors control more than 70 percent of the country's disposable income.

It’s not just sheer numbers and plenty of disposable income that make oldies an attractive demographic for gyms; their flexible schedules allow them to be working out while younger gym rats are just plain working. In the late morning and early afternoon, when most gyms are nearly empty, those that cater to the silverbacks are bustling. One gym owner said, “Here, the average age is 53. In the middle of the day, the average age is about 80."

That means the older fitness buff can get in a workout, hit Luby’s for the Early Bird Special, and still be home in time for “Wheel of Fortune.” What’s not to love about that?

 

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